"Hold On" Campaign Storyboard Excerpts- Toshiba Disc Products Division

There were ten of these altogether but I think you can get the gist of it. The idea was how cool this new DVD technology was (back in 1996) so the tagline was "Toshiba DVD Multimedia: Hold on to something before you use it." So each ad banner was to start the same but then the payoff would use another form of disaster to take out the house. In addition to Earthquake, Lightning and Meteor shown here, there were also Twister, Tsunami, Volcano, Blizzard, Wrecking Ball, Fire and Aliens.

- Return to Illustration -